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07 Apr 2023

Have you heard of bleisure? If you travel regularly for work, you may already be doing it without knowing the term. High time to briefly introduce this new trend in the business world.

What is bleisure?

Bleisure is a contraction of the English terms Business and Leisure. The term represents a new trend in business travel. This is where you link a fun factor to your business trip. The lines between home and work are blurring, so why not enjoy your destination while you're there?

Bleisure in practice

Bleisure is mainly a question of smart planning. It ranges from a useful way to kill some free time, in which you quickly take in a few attractions, to a few days of proper holiday that you add to your business trip. It's even more fun if your partner, family or friends are travelling with you. With that said, the urge for bleisure depends on the location. The more attractive the destination, the more inclined you will be to explore it.

How do you give your meeting or conference a healthy dose of bleisure?

If you are organising a meeting or conference, it is a good idea to include sufficient free time and opportunities for relaxation in the programme. A relaxed and happy audience will pay more attention to your business message. Moreover, those leisure activities provide the ideal setting for building up social contacts. That's 2 birds with one stone.

Bleisure in Bruges

If you want to get into bleisure, Bruges' historic city centre is definitely an asset. It is very easy to plan activities such as a horse-drawn tram ride, or a visit to one of the many museums or to a brewery, into your event.

When choosing the activities, keep your audience in mind. It might be a good idea to let your visitors choose between a few options themselves? Think sports, adventure or culture for a wide audience. As a tourist attraction, Bruges offers a wide range of activities that are sure to delight your visitors. Local PCOs and DMCs will be glad to assist you.

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Bleisure ideas tailored to your target audience?